Best little newspaper in Mississippi

A short time after beginning my time as publisher/editor of The Clarksdale (Ms.) Press Register, I picked up a single second-place award given out by the Mississippi Press Association for work done by the newspaper in 2017.

At that time, in June 2018, I silently set a goal in my mind that we’d exceed that number – that lone second-place award – with our work in 2018.

Exceed it, we did.

On Saturday, during a gathering of the state’s journalists in Biloxi at the summer convention of the Mississippi Press Association, the Clarksdale Press Register was honored with 26 awards in the association’s Better Newspaper Contest, including a General Excellence, marking it as the top newspaper in its class.

The awards were a culmination of a nine-month period, from our arrival in mid-March to the end of the contest period in December, in which the newspaper staff and contributors took on the challenge of making it one of Mississippi’s best newspapers and one that the community would be glad to call its own.

There were longer hours, more work asked of everyone and a call to do things a different way.

In the end, those efforts were recognized by members of the Kansas Press Association, which judged the annual contest, as well as the community with an increase in our readership and circulation numbers.

According to judges, the Press Register had, in addition to the overall General Excellence award, the best Lifestyles section and Magazine/Periodical (Coahoma Living) in its category, consisting of other weekly newspapers across Mississippi. The paper also received second-place awards for its design and Editorial Page, while our Women in Business special section received a third-place honor.

Staff writer Josh Troy received five awards, including a first-place award for best magazine story with his feature on Roger Stolle, owner of the Cathead music store in Clarksdale.

My talented wife – and unpaid volunteer writer – Danette Banks received a third-place award in the Feature Story category with her profile on local musician John Mohead. And the two of us combined to win the entry for Best News/Feature Package with her story and my photos and layout of a profile on another Clarksdale musician, LaLa Craig.

I was lucky enough to beat out some talented journalists and receive 15 awards. Included in that number were four first-place awards: the before-mentioned News/Feature Package; best Business Story with a profile on Mary Williams and what prompted her to start an urgent-care medical facility in Clarksdale; top Commentary Column with my entry of three columns addressing such things as crime and apathy in Clarksdale; and first place in Feature Photo with the photo linked to this post that shows children enjoying a concert on the lawn of the Cutrer Mansion in Clarksdale.

I knew that we had done good work during our time in Clarksdale and Coahoma County, but was still surprised by the sheer number of honors thrown our way. Secretly, I was hoping we’d win six to seven awards and then reach middle figures the next year and continue to build on our success.

These awards and turnaround in a very short time only reinforce the effort and talents of the limited number of folks who were able to put out an award-winning product in the Mississippi Delta and show what can be accomplished with initiative, hard work, talent and a bit of sacrifice.

I sincerely appreciate everyone who played a part in The Press Register’s success.

Grace under fire

One winter morning earlier this year, Bernadine Reed suddenly found herself in a life-and-death situation, trying to calm and corral 40 panicked first – through fifth-graders as smoke filled Darlington Public School Bus No. 3071.

Photo by Milton Morris.

This story appears in the June 2019 issue of South Carolina Living magazine.

By Michael Banks

Two years ago, Bernadine Reed, who grew up in tiny Dovesville, S.C., left the noise and chaos of Baltimore, Md., to return to the piece and quiet of small-town life in rural South Carolina.

But on one winter morning earlier this year, Reed suddenly found herself in a life-and-death situation, trying to calm and corral 40 panicked first – through fifth-graders as smoke filled Darlington Public School Bus No. 3071.

“I told everybody, ‘We have to get off this bus now,’” Reed recalls.

A vehicle had slammed into the back of the bus after Reed had stopped before a railroad crossing on Jan. 22 at about 6:30 a.m. The only adult on the bus, Reed was able to guide the children, who were all crying and upset, out of the bus and to a nearby field. While flames consumed the vehicle, Reed was able to reach her supervisor and then called each child’s parents to let them know they were safe.

“Everybody looks at this as me being a hero. I tell them, ‘I’m just a mother that got 40 kids off a bus. That’s all.'”

— Bernadine Reed, bus driver in Darlington, S.C.

Reed, who had never driven a bus before, attributes the intensive training she had undergone in December for staying calm under fire. She had only been a driver for 45 days prior to the accident.

“I’ve been around children all my life,” said Reed, who had been a special needs educator and also ran her own daycare in Maryland.

Reed says she has a passion for her “babies,” which is what she calls the children who ride her bus.

“All my kids love me. They call me ‘Miss BeeBee,’” she says. “I think kids are just drawn to me. I’m like a magnet for kids and they listen to me. They know they’re on Miss BeeBee’s bus and Miss BeeBee don’t play. We are on this bus to get to school and home, safe and sound.”

Bernadine Reed

Age: 49

Home turf: Darlington

In the family: Reed’s 27-year-old daughter, Shantee Jacobs, recently moved from Maryland to Darlington and also became a school bus driver. She believes her entire family, which includes four children and three grandsons, will eventually move to South Carolina.

Accolades: While the parents of the children she rescued rewarded her with flowers and candy, Reed was also honored by the local school system and received a key to the city of Darlington.

“I told them, ‘Y’all don’t have to do this. This is my job. This is what I do,’” Reed says.

If a movie’s made, who plays the role of Bernadine Reed? “Queen Latifah,” she says with a laugh.

Did you know? Reed admits to being “a little bit adventurous.” She wants to go bungee jumping and says she likes to climb trees and “I want to jump out of an airplane, at least one time.”

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